Professor Singh’s research focuses on competitive behaviour of firms, business models of new age organizations, emerging markets, and sustainable and frugal innovation. His research projects are in domain of social enterprises, competitive behaviour of firms, sustainability practices and public policy. He has won Best Paper Awards and Best Researcher Award and published in Journal of Business Research, Industrial Marketing Management, Journal of Brand Management, International Journal of Emerging Market, Journal of Applied Economic Research and others. Founder of Sustainability Practices program at BIMTECH, he has worked on public policy issues with chambers and think tanks.