Prof Mishra is a Professor of Operations and Supply Chain Management and Director of Sustainable Production and Consumption Research Centre at Hull University Business School, University of Hull, UK. Previously, he was Director of Post Graduate Research at Norwich Business School and Director of Research at Aberystwyth Business School. He works on several research projects funded by Innovate UK, BBSRC, EPSRC, GCRF, and DEFRA. His research interest includes food systems, big data, supply chain modelling, circular economy, technology adaptation, multi-criteria decision analysis, meta-heuristics, and multi-agent systems. Prof Mishra serves on numerous scientific committees with about 50 research publications in leading international journals and conferences.